The Role of Digital Marketing Approaches on Customer Purchasing Behaviour in the UK
Crossref DOI link: https://doi.org/10.1007/978-3-031-97613-1_10
Published Online: 2025-10-27
Published Print: 2026
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chowdhury, Abdur Rahman
Marwah, Khyati
Iqbal, Nasir
Zainab, Syeda Aqsa
Aseer, Javeria
Zafar, Ch Hasnain
Askri, Soumaya
Shah, Arfeen
Text and Data Mining valid from 2025-10-27
Version of Record valid from 2025-10-27
Chapter History
First Online: 27 October 2025