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Comparing the Effects of ‘Showing Available Product’ and ‘Showing Unavailable Product’ by Social Media Influencers for Luxury Fashion Brands: How Loss Aversion and Uncertainty Avoidance Affect Chinese Consumers’ Buying Behaviour

Crossref DOI link: https://doi.org/10.1007/978-3-031-99021-2_20

Published Online: 2026-01-10

Published Print: 2026

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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