The Impact of Social Media Marketing on Financial Services and Literacy: A Case Study of Gen-Z Customers
Crossref DOI link: https://doi.org/10.1007/978-3-031-99466-1_53
Published Online: 2026-01-02
Published Print: 2026
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Honnali, Panduranganagouda
Kumar, Katepogu Kiran
Manasa, C. T.
Rajeswari, B.
Babu, Tadipigari Mahesh
Text and Data Mining valid from 2026-01-01
Version of Record valid from 2026-01-01
Chapter History
First Online: 2 January 2026