Strategic Visuality: Exploring the Role of Imagery in Brand Visual LanguageāA Case Study of Renault Kwid
Crossref DOI link: https://doi.org/10.1007/978-3-032-00733-9_1
Published Online: 2025-10-27
Published Print: 2026
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Gastal, Manuela https://orcid.org/0000-0002-4296-8752
Oliveira, Fernando https://orcid.org/0000-0002-8537-7469
Raposo, Daniel https://orcid.org/0000-0002-7818-7325
Text and Data Mining valid from 2025-10-27
Version of Record valid from 2025-10-27
Chapter History
First Online: 27 October 2025