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The Strategies of Luxury Fashion Retailers in Emerging Markets: Using the Metaverse to Evaluate Customer Experiences and Brand Experiences

Crossref DOI link: https://doi.org/10.1007/978-3-032-02365-0_9

Published Online: 2026-01-02

Published Print: 2026

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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