Document is current

Any future updates will be listed below

Generative AI in Consumer Behaviour and Marketing: Applications, Opportunities and Challenges

Crossref DOI link: https://doi.org/10.1007/978-3-032-02526-5_14

Published Online: 2026-01-02

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

About CrossMark