Responsible Use of Artificial Intelligence in International Marketing: A Comparative Analysis of Multinational Enterprises
Crossref DOI link: https://doi.org/10.1007/978-3-032-02526-5_15
Published Online: 2026-01-02
Published Print: 2025
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lager, Mia-Kristina
Hasan, Rakibul
Ojala, Arto
Li, Yanwen
Text and Data Mining valid from 2025-01-01
Version of Record valid from 2025-01-01
Chapter History
First Online: 2 January 2026