Understanding the Multidimensional Brand Loyalty; An Analytical Review of Literature
Crossref DOI link: https://doi.org/10.1007/978-3-032-04174-6_21
Published Online: 2026-02-25
Published Print: 2026
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hardilawati, Wan Laura https://orcid.org/0000-0001-7147-2361
Abd Ghani, Noor Hasmini https://orcid.org/0000-0002-1501-6473
Text and Data Mining valid from 2026-01-01
Version of Record valid from 2026-01-01
Chapter History
First Online: 25 February 2026