Evolution of Marketing and Its Impact on Society
Crossref DOI link: https://doi.org/10.1007/978-3-032-08423-1_1
Published Online: 2026-01-17
Published Print: 2026
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Tosun, Petek https://orcid.org/0000-0002-9228-8907
Kiygi-Calli, Meltem https://orcid.org/0000-0002-2979-9309
Uray, Nimet https://orcid.org/0000-0003-2285-1845
Text and Data Mining valid from 2026-01-01
Version of Record valid from 2026-01-01
Chapter History
First Online: 17 January 2026