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Technological Transformation in Human–Robot and Human-AI Ensembles in Marketing and Consumer Services: Activity Theory and a Socio-Cultural Framework

Crossref DOI link: https://doi.org/10.1007/978-3-032-08423-1_3

Published Online: 2026-01-17

Published Print: 2026

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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