Navigating the Future: Marketing’s Impact on Business and Society from a Strategic Perspective
Crossref DOI link: https://doi.org/10.1007/978-3-032-08423-1_5
Published Online: 2026-01-17
Published Print: 2026
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Özturan, Peren
Baykal, Bilge
Text and Data Mining valid from 2026-01-01
Version of Record valid from 2026-01-01
Chapter History
First Online: 17 January 2026