Crossmark

Investigating the Effectiveness of Promotional Strategies on Sale Performance of FMCG Products in India

Crossref DOI link: https://doi.org/10.1007/978-3-032-10016-0_81

Published Online: 2026-01-02

Published Print: 2026

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Addlin Pooviga, C. https://orcid.org/0009-0008-1371-7090
Padmapriya, M. https://orcid.org/0009-0008-4573-6026
Raja, Archana https://orcid.org/0000-0002-0813-9483
Maria, G. Rachel https://orcid.org/0009-0007-5636-5817
Chaudhary, Neelima https://orcid.org/0009-0004-3367-4076
Krishnamoorthi, M. https://orcid.org/0000-0002-3007-310X
License Information

Text and Data Mining valid from 2026-01-01

Version of Record valid from 2026-01-01
More Information

Chapter History

First Online: 2 January 2026