The Digital Green Frontier: Leveraging Technology for Sustainable Marketing
Crossref DOI link: https://doi.org/10.1007/978-3-032-10212-6_1
Published Online: 2026-01-28
Published Print: 2026
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Soni, Priya https://orcid.org/0000-0003-0662-1193
Bala Kaushik, Madhu https://orcid.org/0000-0002-3336-6717
Text and Data Mining valid from 2026-01-01
Version of Record valid from 2026-01-01
Chapter History
First Online: 28 January 2026