Green Branding: Exploration of Factors Impacting Consumer Selection of Green Hotels
Crossref DOI link: https://doi.org/10.1007/978-3-032-10212-6_12
Published Online: 2026-01-28
Published Print: 2026
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gulati, Gagan https://orcid.org/0009-0007-7913-0439
Joshi, Mahesh Chandra https://orcid.org/0000-0002-5879-4080
Kumar, Amit https://orcid.org/0000-0002-1686-3279
Text and Data Mining valid from 2026-01-01
Version of Record valid from 2026-01-01
Chapter History
First Online: 28 January 2026