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Integrating Green Marketing with AI and Machine Learning: A Data-Driven Approach to Sustainable Consumer Segmentation and Business Innovation

Crossref DOI link: https://doi.org/10.1007/978-3-032-10212-6_14

Published Online: 2026-01-28

Published Print: 2026

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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