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Authors
Yap, Joel Qi Hong https://orcid.org/0009-0008-7839-1132
Kamble, Zilmiyah https://orcid.org/0000-0002-4506-4804
Kuah, Adrian T. H. https://orcid.org/0000-0001-6245-5228
Tolkach, Denis https://orcid.org/0000-0002-8820-7764
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Chapter History
First Online: 11 March 2026
Conference Information
Conference Acronym: ICSIMAT
Conference Name: The International Conference on Strategic Innovative Marketing and Tourism
Conference City: Olympus Riviera
Conference Country: Greece
Conference Year: 2025
Conference Start Date: 26 September 2025
Conference End Date: 30 September 2025
Conference ID: icsimat2025
