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Authors
Yang, Ziwei https://orcid.org/0000-0002-0090-0717
Thirumaran, K https://orcid.org/0000-0002-8399-1545
Kamble, Zilmiyah https://orcid.org/0000-0002-4506-4804
Pryce, Josephine https://orcid.org/0000-0001-7211-0995
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Chapter History
First Online: 11 March 2026
Conference Information
Conference Acronym: ICSIMAT
Conference Name: The International Conference on Strategic Innovative Marketing and Tourism
Conference City: Olympus Riviera
Conference Country: Greece
Conference Year: 2025
Conference Start Date: 26 September 2025
Conference End Date: 30 September 2025
Conference ID: icsimat2025
