Strategic Marketing Planning in Small and Medium-Sized Enterprises (SMEs)
Crossref DOI link: https://doi.org/10.1007/978-3-032-14174-3_9
Published Online: 2026-04-01
Published Print: 2026
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Amoako Asiedu, Emelia
Otuo, Priscilla Ntriwaa
Obuobisa-Darko, Theresa
Nketiah, Ivy Adjei
Text and Data Mining valid from 2026-01-01
Version of Record valid from 2026-01-01
Chapter History
First Online: 1 April 2026