From K-Wave to Shopping Cart: Exploring the Path to Korean Cosmetics Purchase Intention
Crossref DOI link: https://doi.org/10.1007/978-3-032-15820-8_43
Published Online: 2026-05-01
Published Print: 2026
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Cabanillas, Aaron Hoyos https://orcid.org/0009-0008-7240-9063
Sequeiros, Marina Vargas https://orcid.org/0009-0000-4890-1682
Quintana, Pedro Bazo https://orcid.org/0000-0003-0201-0141
Text and Data Mining valid from 2026-01-01
Version of Record valid from 2026-01-01
Chapter History
First Online: 1 May 2026