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Authors
Jevtić, Marina https://orcid.org/0009-0002-9718-0433
Marković, Lazar https://orcid.org/0009-0003-6819-2539
Labus, Aleksandra https://orcid.org/0000-0002-7716-5845
Rodić, Branka https://orcid.org/0000-0003-1965-3899
Radenković, Miloš https://orcid.org/0000-0002-1708-9799
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Chapter History
First Online: 1 April 2026
Conference Information
Conference Acronym: ICMarkTech
Conference Name: International Conference on Marketing and Technologies
Conference City: Valencia
Conference Country: Spain
Conference Year: 2025
Conference Start Date: 27 November 2025
Conference End Date: 29 November 2025
Conference Number: 7
Conference ID: icmatktech2025
Conference URL: https://www.icmarktech.org
