Technological Advancements and Business-to-Business Marketing Practices: Cahllenges and Opportunities
Crossref DOI link: https://doi.org/10.1007/978-3-032-23645-6_53
Published Online: 2026-05-26
Published Print: 2026
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mohamed, Noora Yusuf
Al Mubarak, Muneer
Text and Data Mining valid from 2026-01-01
Version of Record valid from 2026-01-01
Chapter History
First Online: 26 May 2026