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Integrating Virtual Reality and Augmented Reality into Advertising Campaigns: History, Technology, and Future Trends

Crossref DOI link: https://doi.org/10.1007/978-3-319-08234-9_132-1

Published Online: 2018-02-19

Published Print: 2018

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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