Modeling Customer Lifetime Value, Retention, and Churn
Crossref DOI link: https://doi.org/10.1007/978-3-319-57413-4_21
Published Online: 2021-12-03
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Castéran, Herbert
Meyer-Waarden, Lars
Reinartz, Werner
Text and Data Mining valid from 2021-12-03
Version of Record valid from 2021-12-03
Chapter History
First Online: 3 December 2021