Conceptualizing the Field. Consuming the Other, Marketing Difference
Crossref DOI link: https://doi.org/10.1007/978-3-319-64179-9_2
Published Online: 2017-12-15
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Woodward, Ian
Emontspool, Julie
Text and Data Mining valid from 2017-12-15
Chapter History
First Online: 15 December 2017