The Effect of Emotions on Brand Recall by Gender Using Voice Emotion Response with Optimal Data Analysis
Crossref DOI link: https://doi.org/10.1007/978-3-319-64400-4_5
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wang, Wan-Chen
Pestana, Maria Helena
Moutinho, Luiz
License valid from 2017-12-06