Brand Advertising in an Access–Ownership World, How Marketing Channels Impact Message Persuasiveness: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_105
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Harding, Lora Mitchell
Schenkel, Mark T.
License valid from 2017-12-06