Improving Banner Ad Strategies Through Predictive Modeling
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_129
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Obal, Michael
Lv, Wen
License valid from 2017-12-06