Will Storytelling Be Able to Let the Old Dream of Marketing for a Better World Come True? Developing a Conceptual Framework of a Transformative Storytelling Approachâ and Sketching an Agenda for Joint Research Efforts: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_137
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wiedmann, Klaus-Peter
Karampournioti, Efmorvia
License valid from 2017-12-06