Standing Out by Standing Up: Brand Differentiation and Minority Influence Theory: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_144
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mcmullan, Kylie
Blair, Amanda
Morrison, Stacey
Ferreira, Caitlin
License valid from 2017-12-06