Building Brand Identification Through Cause-Brand Alliances: The Role of Perceived Cause Controversy: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_146
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Vahdati, Yasamin
Voss, Kevin
License valid from 2017-12-06