Do Brands Improve Consumer Perception Due to Product Placement in Emerging Markets?
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_154
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Srivastava, Rajesh Kumar
Bhide, Manoj
License valid from 2017-12-06