Global Positioning Strategies: A Comparison of Positioning Strategies Used in German and American Airline Magazine Advertisements: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_155
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Blankson, Charles
Ertekin, Selcuk
Lohse, Cedric
License valid from 2017-12-06