Five Seconds to the Ad: How ProgramInduced Mood Affects Ad Countdown Effects: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_16
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Venmahavong, Tiffany
Yoon, Sukki
Kim, Kacy
License valid from 2017-12-06