Brand Personality Self-Congruity and the Product Life Cycle: Assessment of Behavioral Intentions Toward Tourism Destinations: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_169
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Cruz-Milan, Oliver
License valid from 2017-12-06