Advertising Expenditures, Negative Corporate Social Performance, and Firm Performance: Does Advertising Orientation Matter? An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_18
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sharpe, Stacey
Hanson, Nicole
License valid from 2017-12-06
