“I Can’t Wait to See This”: An Exploratory Research on Consumer Online Word-of-Mouth on Movies: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_185
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kampani, Julia
Archer-Brown, Chris
Hang, Haiming
License valid from 2017-12-06