Management Responses to Negative Online Customer Reviews: The Effect of Compensation and Explanation on the Observer’s Purchase Intention: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_189
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Piehler, Rico
Schade, Michael
Nee, Ines
Burmann, Christoph
License valid from 2017-12-06