Marketing Strategy and Strategic Environment Performance Sustaining Configurations: A Set-Theoretic Approach: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_19
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chari, Simos
Balabanis, George
License valid from 2017-12-06