Idle Speculation or Proficient Prognosis? How to Employ Celebrity Endorsement Models Smartly: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_192
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wiedmann, Klaus-Peter
von Mettenheim, Walter
License valid from 2017-12-06