The Effects of Celebrity Attractiveness and Identification on Advertising Interest
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_193
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Patel, Priscilla
Basil, Michael
License valid from 2017-12-06