Physical Attractiveness in Advertising: Can an Endorser Be Too Attractive? An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_194
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Jantzon, Rachelle
Basil, Michael
License valid from 2017-12-06