Cause-Related Marketing and Millennials: Impact of Product Type and Donation Style: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_206
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bryant Smalley, K.
Warren, Jacob C.
Eastman, Jacqueline K.
License valid from 2017-12-06