The Cause-Related Marketing Paradox: Purchasing Products with a Cause Licenses Self-Interest, Self-Indulgence, or Less Helping Behavior: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_207
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chu, Xing-Yu
Chang, Chun-Tuan
License valid from 2017-12-06