Ties That Bind: Exploring Existing Brand and Cause Relationships in Cause-Related Marketing Campaigns: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_208
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Horky, Alisha
Tolmie, Carri
License valid from 2017-12-06