Reciprocal Intentions: Effects of Promotional Giveaways on Consumers’ In-Venue Spending Intentions: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_215
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Yukse, Mujde
Smith, Robert
McCabe, Catherine
License valid from 2017-12-06