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The Truth About Transparency and Authenticity on Social Media: How Brands Communicate and How Customers Respond: An Abstract

Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_216

Published Online: 2017-12-06

Published Print: 2018

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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