Perspective Taking and Persuasiveness of Charity Advertising Appeals: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_22
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zhao, Guangzhi
Zhang, Qiyu
Teng, Lefa
License valid from 2017-12-06