Do Brands Appearing in Textbooks Influence Students? Insights from an Exploratory Study: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_233
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Babin, Laurie
Kacha, Mathieu
Herrmann, Jean-Luc
Babin, Barry J.
License valid from 2017-12-06