Customer-Based Brand Equity in the Digital Age: Development of a Theoretical Framework: An Abstract
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_237
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zablocki, Agnieszka
Schlegelmilch, Bodo
Schant, Elena
License valid from 2017-12-06