Ten Million Followers and Counting: How Digital Brand Alliances Between Online Influencers and Brands Impact Consumer Value: An Abstract Perceptions
Crossref DOI link: https://doi.org/10.1007/978-3-319-66023-3_239
Published Online: 2017-12-06
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Singh, Jaywant
Quamina, La Toya
Xue, Tao
License valid from 2017-12-06